Roman Allenstein
Senior Manager - Business Unit E-Commerce at Vanilla Reply GmbH
Langen, Lower Saxony, Germany
Summary
👤
Senior🎓
Top SchoolRoman Allenstein is a seasoned e-commerce technology leader with 13 years of experience building and scaling cross-border platforms and integrations for international clients. As Senior Manager of the E‑Commerce business unit at Vanilla Reply he leads 22+ people across three teams, shaping strategy, platform roadmaps (Shopware, Shopify, Akeneo) and API-first architectures that align technical delivery to measurable business outcomes. He combines hands-on development and architecture experience with participative leadership that fosters ownership and clear roles, proven by prior roles as Team Manager, Platform Integrations Manager and founder of a civic logistics platform during the pandemic. Roman’s pragmatic focus on bridging strategy and implementation—plus a habit of “agile coding magic” noted on his GitHub bio—makes him effective at turning complex requirements into operational, revenue-driving solutions.
13 years of coding experience
11 years of employment as a software developer
Diplom-Wirtschaftsinformatiker, Informatik, Wirtschaftsinformatik, 1,8, Diplom-Wirtschaftsinformatiker, Informatik, Wirtschaftsinformatik, 1,8 at Bremerhaven University of Applied Sciences
English
Stackoverflow
2,497reputation
1.8mreached
114answers
32questions
chat
top-5%
Github Skills (147)
subversion10
javascript10
crm10
laravel10
desktop-application10
shell10
gitweb10
cli10
application10
svn10
symfony10
cgit10
macos10
ecommerce10
phpbrew10
Programming languages (17)
Github contributions (5)
roman-1983/awesome-shopware-6
Aug 2021 - Sep 2021
Contributions:10 commits, 3 pushes, 1 branch in 14 days
roman-1983/roman-1983
Sep 2021 - Mar 2026
Contributions:10 pushes in 4 years 6 months
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