Roman Kovalev
Head Of Performance Marketing at Allformance
Türkiye Turkey
Summary
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Senior🎓
Top SchoolRoman Kovalev is a performance marketing leader with 15+ years in digital advertising and a proven record of scaling user acquisition and maximizing ROAS for mobile gaming, fintech, e-commerce and digital products. He has managed multimillion-dollar budgets across Google UAC, Meta and programmatic channels, and built robust incrementality testing and attribution frameworks using AppsFlyer and Firebase. Roman pairs deep analytics and automation skills—designing A/B frameworks and media-buying pipelines—with hands-on campaign execution that has repeatedly cut CPIs and doubled growth metrics. At Playrix and VK he led complex incrementality research and data-driven optimization, and now leads performance for 100+ global clients at Allformance. Based in Türkiye, he combines enterprise-scale rigor with startup agility and a knack for translating attribution gaps into measurable lift.
8 years of coding experience
2 years of employment as a software developer
Lomonosov Moscow State UniversityGithub contributions (3)
hrome/commit_checker
Sep 2017 - Jan 2018
Contributions:22 commits, 21 pushes, 7 branches in 3 months
hrome/seminar_git
Mar 2018 - Apr 2018
Contributions:3 pushes, 2 branches in 5 days
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