Senior Product Manager Sales Lead Management at General Motors
Dearborn, Michigan, United States
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Summary
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Rockstar
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Top School
Roman Wonsul is a seasoned product leader with 12 years of experience delivering customer-centric digital retailing and lead management solutions for OEMs like General Motors and Ford. He has led global implementations of Salesforce Marketing Cloud, WhatsApp integrations, and Shop Click Drive features that handle tens of thousands of monthly digital leads and near penny-perfect pricing for consumers. Known for strong strategic thinking and cross-functional collaboration, he translates market research into pragmatic roadmaps that align direct-to-consumer and dealer-selling models. Roman combines hands-on program execution—writing BRDs, test cases and managing UAT—with stakeholder diplomacy across legal, finance and dealer management systems. Based in Dearborn, Michigan, he pairs marketing savvy with technical delivery chops and a penchant for proactive relationship-building that consistently drives measurable conversion improvements. Offbeat detail: he’s been “breaking the interwebs since 1996,” signaling a long-running curiosity about digital systems.
12 years of coding experience
12 years of employment as a software developer
Bachelor of Science, Communication, Bachelor of Science, Communication at Eastern Michigan University
Contributions:35 commits, 2 PRs, 36 pushes in 6 months
pythonedxgymnasiumedx-platformdevstack
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