Rosa Colunga is a senior UX researcher based in Mexico City with 8 years of experience designing and running user research across fintech, classifieds, and social impact projects. She has led end-to-end qualitative and mixed-methods studies for large banks (Citibanamex, Santander) and OLX Group, translating user insights into actionable recommendations for mobile and web products like SuperMóvil and SuperNet. Comfortable working in global, cross-cultural teams, she has coordinated research across LATAM, India, Indonesia and Europe and partnered with agencies to scale study execution. Rosa combines a designer’s sensibility from her EDINBA training and Laboratoria UX practice with strong research ops skills—automating processes, managing budgets, and recruiting hard-to-find participants. She is empathetic, detail-oriented and drawn to problem-solving that bridges service design and inclusive access, evidenced by her award-winning social design co‑founder project for accessible tourism. Colunga brings a pragmatic, evidence-driven approach to product decisions while keeping attention on underserved user needs.
8 years of coding experience
8 years of employment as a software developer
UX Design, UX Design at Laboratoria
Bachelor's Degree Design, Bachelor's Degree Design at EDINBA
Contributions:10 PRs, 22 pushes, 1 branch in 2 months
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Rosa Colunga - Sr. UX Researcher at Santander México