Ross Dallaire is a results-driven Director of Marketing with 12 years of experience building web-first digital experiences for B2B companies where the website is the primary growth engine. He combines hands-on frontend chops—evidenced by open-source contributions to a jQuery RSS plugin—with strategic leadership, having run technical marketing teams and launched multiple brand and website initiatives during a corporate split. Ross pioneered a rigorous marketing experimentation program (2–3 tests weekly) that consistently improved conversion and lead generation while maintaining 95+ Google performance scores across large, multi-industry sites. Comfortable managing branding, web performance, and martech stacks, he also coaches technical teams to ship faster iterations and measurable business outcomes. Based in the Greater Seattle Area, he brings a blend of technical craftsmanship and data-driven marketing that turns complex sites into high-performing revenue channels.
12 years of coding experience
10 years of employment as a software developer
Bachelor of Arts (B.A.) Digital Technology and Culture, Bachelor of Arts (B.A.) Digital Technology and Culture at Washington State University
An easy-to-use rss plugin for jquery with templating.
Role in this project:
Front-end Developer
Contributions:14 commits, 3 PRs, 5 comments in 29 days
Contributions summary:Ross primarily contributed to the project by implementing and modifying front-end components. They added a "dateFormat" option, updated moment.js links, and removed semicolon closures. These changes included modifications to `index.html` and the main JavaScript file, `src/jquery.rss.js`, as well as the minified version of the JavaScript file. The user's work focused on enhancing the functionality and dependencies of the jQuery RSS plugin.
Contributions:3 releases, 76 commits, 2 PRs in 1 year 2 months
sasswordpress-startergulpwordpresscss
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