Summary
Ross Rothenstine is a Staff Software Engineer based in San Francisco with 11 years of experience specializing in backend systems and large-scale ad delivery. He has driven performance and cost optimizations at Unity—rewriting rules engines, reducing service latency, and cutting infrastructure needs by 25%—and continued to lead cross-functional engineering work at Activision Blizzard Media before joining Liftoff Mobile. Ross blends deep advertising domain expertise with a generalist mindset, comfortable architecting data pipelines, ClickHouse-backed analytics, high-throughput Go services, and Kubernetes orchestration. He mentors teams on engineering best practices and often surfaces practical observability and testing improvements. Outside of ads systems, he’s a hobbyist game developer and 3D artist, which informs his pragmatic approach to performance and user-facing integrations.
11 years of coding experience
12 years of employment as a software developer
BS Computer Science, BS Computer Science at The University of Akron
Spanish, English