Summary
Rovaira Dasig is a product leader with 11 years of experience focused on building commerce and digital experience ecosystems at Salsify, where she progressed from solutions engineering to Principal Product Manager and EMEA GTM lead. She was the first Product Manager on Salsify’s Ecosystem team and has led initiatives that connect brands to major retailers and emerging channels like AR and voice commerce. Her background blends full-stack technical experience, entrepreneurial founding of a social-impact creative firm, and hands-on go-to-market leadership across EMEA. Rovaira pairs a BA in Economics with a developer’s mindset gained through immersive Rails training and solutions engineering, enabling rapid prototyping and iterative product discovery. She brings a rare combination of technical fluency, commercial strategy, and social-enterprise instincts that drive product decisions toward both growth and impact. Based in the UK, she thrives at the intersection of platform integrations, partner ecosystems, and customer-facing digital experiences.
10 years of coding experience
5 years of employment as a software developer
BA Economics, BA Economics at Wellesley College
Filipino, English