Summary
Royce Hsu is a Lead Front End Engineer and hybrid developer/designer with two decades of web experience and 13 years in professional roles, currently leading front-end development at Dutch Pet while consulting across ecommerce and media. He specializes in the intersection of interface and implementation, building responsive, accessible, and high-performance experiences with a pragmatic focus on progressive enhancement and usability. Royce has driven major ecommerce and editorial platform transformations—from Nasty Gal’s mobile-first checkout and Contentful-powered CMS to responsive redesigns and Shopify theme work for consumer brands. As a former technical co-founder of a curated events site and early blogger/producer, he brings entrepreneurial product sense and hands-on engineering to every project. Based in Los Angeles, he blends creative UX instincts with deep front-end craft, often translating user feedback and A/B insights into measurable product improvements.
14 years of coding experience
21 years of employment as a software developer
University of California, Irvine