Summary
Ruben Babaev is a serial founder and product-focused technologist with 12 years of experience building consumer and B2B products across web3, edutainment, digital strategy and IoT-enabled home solutions. After starting his career in Rostov-on-Don and moving to Moscow, he has launched multiple startups—from a kitchen marketplace and an intelligent kitchen assistant to a gamified art education app—and now leads RubeTON, a TON Blockchain-focused ecosystem in Bangkok. He combines hands-on product management (computer vision for HoReCa, early investment platforms) with growth and digital marketing expertise honed running restaurant networks and agencies. Ruben’s work repeatedly blends technical product design with creative user acquisition models, such as ad-driven crowdfunding and gamified learning. Comfortable operating between strategy and execution, he often takes ideas from prototype to market while navigating new tech frontiers like blockchain-based user adoption.
12 years of coding experience
9 years of employment as a software developer
Digital Marketing, Digital Marketing at IKRa
Specialist, Прикладная информатика в экономике, Specialist, Прикладная информатика в экономике at Ростовский Государственный Экономический Университет (РИНХ)
Гимназия №5
Brand Management, Brand Management at International High School of Brand Management
Russian, English, Japanese