Ruben Mak is a Lead Data Scientist based in Utrecht with a decade of experience applying econometrics and Bayesian methods to advertising and causal inference problems. He has progressed from founding a data science team to leading multi-team departments, shaping ad-tech products like conversion attribution and real-time bidding systems. Ruben is a seasoned speaker and PyData co-chair whose conference talks chronicle practical advances in hierarchical models, instrumental variables, and the causal effects of ad overexposure. He combines rigorous academic training in econometrics (cum laude) with hands-on engineering across cloud analytics, localization systems, and look‑alike modeling. Notably, he blends product ownership with deep statistical modeling—turning complex causal questions into deployable solutions that influence the future of the advertising ecosystem.
10 years of coding experience
10 years of employment as a software developer
Bachelor, Econometrics and Operational Research, 75%, Bachelor, Econometrics and Operational Research, 75% at Universiteit van Tilburg
VWO, Nature an Technique, VWO, Nature an Technique at Bisschop Bekkers College
Exchange, Business, 88%, Exchange, Business, 88% at Peking University
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