Summary
Russ Schafer is an award-winning product and marketing executive with deep experience scaling B2B and B2C businesses across startups and global enterprises, currently serving as Executive Vice President of Marketing at Fortinet. He combines general management and full P&L ownership with hands-on product, engineering and go-to-market leadership from roles at THX, Adap.tv, Yahoo!, Intel and Cloud Raxak, driving outcomes such as IPO readiness, high-value acquisitions, and Emmy-winning products. Known for building new revenue streams—licensing audio/video IP, launching SaaS platforms, and forging strategic partnerships with Google, IBM, Intel and HP—he excels at translating emerging tech (AI, ML, cloud, security, IoT, AR/VR) into marketable products. His career is marked by measurable commercial impact (multi-hundred-million dollar revenue growth, major acquisitions) and elite recognition like an Intel Achievement Award and a TV Academy Engineering Emmy. Based on the Central Coast and now in the Bay Area, he brings both corporate rigor and startup grit—and, notably, a creative streak as a habitual guitar hot rodder and father to three cats (one adopted opossum).
9 years of coding experience
29 years of employment as a software developer
MBA Business, MBA Business at Duke University
BBA Management, BBA Management at Texas A&M University