Russell Archer
Senior Paid Media Manager at Tala
Stony Stratford, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolRussell Archer is a senior paid media leader with nine years’ experience scaling digital campaigns for global brands and cultural moments, most recently heading digital media at Penguin Random House and now Senior Paid Media Manager at Tala. He combines agency-honed expertise from UM—where he led Spotify Wrapped and Levi’s global launches—with in-house publisher-side measurement and AI strategy that boosted a Jamie Oliver book launch to 13x media-attributed ROAS. He’s fluent across full-funnel planning, econometrics and emerging channels (YouTube, DOOH) and has built teams and QA processes that unlock untapped reach. Unusually for a media lead, he also develops iOS/macOS apps in Swift/SwiftUI, bringing a product-minded technical curiosity to campaign tooling and automation. Based in Stony Stratford, he balances data-driven decision-making with creative instincts honed in music and entertainment.
9 years of coding experience
8 years of employment as a software developer
Bachelor of Arts (BA) Marketing, Bachelor of Arts (BA) Marketing at University of LiverpoolCirencester College
French, English
Github Skills (30)
ios10
maccatalyst10
visionos10
catalyst10
storekit10
tvos10
in-app-purchase10
ipados10
swift-package10
swift10
macos10
appstore10
receipt-validation10
watchos10
swiftui10
Programming languages (3)
Github contributions (5)
russell-archer/DarkModeDemo-UIKit
Aug 2019 - Jun 2020
Contributions:15 commits, 13 pushes, 1 branch in 9 months
russell-archer/IAPHelper
Nov 2020 - Jun 2021
Contributions:15 commits, 13 pushes, 1 branch in 7 months
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