Summary
Russell Stoll is a creative director and senior frontend developer with two decades of experience translating design thinking into performant, accessible web experiences for agencies, brands, and makers. He embeds as a fractional senior frontend resource—revamping homepages, building component-driven Next.js/React sites with Tailwind, or modernizing WordPress and Shopify builds—prioritizing clarity, hierarchy, and selective motion that supports content. His background spans LEGO (where he led early digital storytelling), Forum One, the Smithsonian, and the NEA, and he pairs that institutional experience with hands-on craft: furniture making, fiction writing, and self-narrated audiobooks. A Columbia MBA and long-time practitioner of end-to-end builds, he also prototypes AI-enhanced features—search, analysis, and conversational interfaces—when they deliver real user value. He’s particularly adept at elevating makers and artisans, building digital storefronts and brand presences that reflect the care of their physical craft. Currently available for fractional support, focused builds, and maker partnerships.
8 years of coding experience
22 years of employment as a software developer
MBA, Marketing, MBA, Marketing at Columbia Business School
BA & BS, Liberal Arts and Biomechanics, BA & BS, Liberal Arts and Biomechanics at Columbia University