Russell Weetch is a veteran software entrepreneur and founder with over three decades leading Systematic Marketing Limited and nearly a decade of broader tech experience, focused on building integrated multi-channel marketing systems that adapt to clients’ existing business processes. He combines marketing analytics background—having led direct marketing and profitability modelling teams in the 1980s—with product-driven engineering, having shipped early UK commercial websites and a homegrown search engine. His platforms have powered charitable fundraising and GiftAid collection at scale, and he continues to iterate on client-facing features like an Approval Pipeline for print proofing. Based in Greenwich, Russell pairs an MBA and an economics degree with hands-on product stewardship, favoring pragmatic solutions that avoid forcing users to change how they work.
9 years of coding experience
10 years of employment as a software developer
B.Sc (Econ), Economics and Industrial Relations, B.Sc (Econ), Economics and Industrial Relations at Cardiff University / Prifysgol Caerdydd
MBA, Business, MBA, Business at Middlesex University
Contributions:3 commits, 2 pushes, 1 branch in 10 months
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Russell Weetch - Founder at Systematic Marketing Limited