Rustin Sotoodeh is a product leader and entrepreneur with 12 years of experience building culturally-driven gaming businesses and products from Los Angeles. A Forbes 30 Under 30 honoree, he co-founded Higround—turning gaming peripherals into collectible cultural artifacts—and led Hypegeek/E-Coliseum to help brands like Nike and Adidas authentically reach gamers, including pioneering esports experiences at Coachella. He has executed high-profile collaborations with Pokémon, One Piece, aespa, and orchestrated an exit to 100 Thieves, then joined Riot Games to scale product initiatives. Equally focused on craft and code, Rustin also explores VR game development and graphics/shaders on GitHub, blending technical curiosity with commercial storytelling. His background in business, media talent work at ESPN, and early AR/VR projects give him a rare mix of creative direction, growth strategy, and hands-on engineering sensibility.
12 years of coding experience
6 years of employment as a software developer
Bachelor of Business Administration (BBA) Major: Business Administration Minor: Game Entrepreneur, Bachelor of Business Administration (BBA) Major: Business Administration Minor: Game Entrepreneur at University of Southern California
International Baccalaureate Awarded, International Baccalaureate Awarded at Foothill High School
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