Ruth Martinez is the founder and owner of Curbal AB, a Stockholm-based boutique Business Intelligence consultancy specializing in Power BI, data visualization and storytelling, with over a decade of experience delivering BI solutions to Fortune 10, medium and small enterprises. A dual-trained engineer (Industrial/Mechanical from Universidad de Oviedo and Aeronautical & Mechanical from University of Wales), she combines rigorous engineering discipline with Lean Six Sigma expertise to streamline data processes and drive measurable efficiency gains. A five-time Microsoft Data Platform MVP, Ruth is a prolific educator who publishes weekly Power BI tutorials on YouTube (100k+ subscribers) and maintains an active company blog and community contributions. She manages end-to-end BI implementations—from data strategy and modeling to interactive dashboards—and has a background leading technical and product teams in water-treatment and industrial firms. Notably, she moved her codebase to Codeberg, reflecting a preference for open, independent tooling and governance. Her blend of hands-on engineering, process improvement credentials, and public teaching makes her both a technical implementer and a community leader in the Power BI ecosystem.
10 years of coding experience
13 years of employment as a software developer
Industrial Engineer, Industrial Engineer at Universidad de Oviedo
Six sigma Green Belt, Six sigma Green Belt at University of Michigan
BEng Hons Aeronautical and mechanical Engineering, BEng Hons Aeronautical and mechanical Engineering at University of Wales
Black Belt Six Sigma Black Belt, Black Belt Six Sigma Black Belt at ITT & George Group
Contributions:123 commits, 6 PRs, 124 pushes in 3 years 1 month
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