Ryan Moser is a founder and pricing strategist with 12 years of product, analytics, and leadership experience building pricing architectures and experimentation systems for PE-backed consumer businesses. He scaled from software engineer to VP of Product at thredUP, where he owned a $280M P&L and led machine learning, A/B testing, and pricing systems that delivered double-digit revenue and margin improvements. He now runs Protean Partners to replace managerial guesswork with behavioral-science-driven experiments and analytical infrastructure, routinely leaving clients capable of running pricing internally. His new venture, ProofPod, applies agentic AI to give multi-location retailers analyst-grade certainty for high-stakes decisions. Trained in engineering and general management (Georgia Tech, UVA, Harvard Business School program), he combines hands-on systems building with strategic, outcome-focused consulting. Notably, he designs solutions meant to sunset external dependence—he builds capability, not long-term consulting revenue.
12 years of coding experience
11 years of employment as a software developer
M.S. Industrial Engineering, M.S. Industrial Engineering at Georgia Institute of Technology
General Management Program, General Management Program at Harvard Business School
B.S. Mechanical Engineering, B.S. Mechanical Engineering at University of Virginia
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