Summary
Ryan Riggin is a growth and acquisition leader with 13+ years scaling digital businesses through data-driven marketing, analytics, and product strategy. He founded and grew Measure Media into a seven-figure analytics agency (acquired in 2021) and previously co‑founded John Galt Refining, taking it from startup to $5M revenue before exit to private equity. Ryan has managed multiple seven-figure media budgets, built proprietary CRM and e-commerce integrations, and led corporate marketing at a public company, giving him rare cross-functional fluency across growth, engineering, and operations. More recently he has run DTC brand portfolios and lead generation/UA for learning platform GoSkills, applying marketing analytics to product-led growth. He pairs an unconventional background in journalism and an MBA with hands-on technical experience building WordPress, Laravel, Shopify, and custom analytics stacks. Known for turning measurement into scalable acquisition engines, he excels at bridging technical implementation with commercial outcomes.
13 years of coding experience
13 years of employment as a software developer
University of Kansas
Master of Business Administration (M.B.A.) Business Administration and Management General, Master of Business Administration (M.B.A.) Business Administration and Management General at Baker University