Summary
Sabine Norman is a Senior Data Product Manager with 12 years of experience marrying hands-on engineering and product strategy to deliver automated data products for performance marketing. Based in the UK and currently at King, she leads cross-functional initiatives—like an automated bidding tool (Walrus) and creative analytics pipelines—while still building and maintaining production data pipelines herself. Her background spans media buying, BI, and data science tooling, informed by an MSc in Physics from Cambridge and continued upskilling in data science. She mentors junior engineers, shapes team OKRs, and created a proprietary “Performance Marketing Wheel” to foster soft-skill development within marketing teams. Unusually for a product lead, she blends rigorous analytics and coding with storytelling and process design, making her adept at turning complex measurement challenges into practical, scalable solutions.
11 years of coding experience
6 years of employment as a software developer
Master of Science - MS, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Master of Science - MS, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES at GSOM
Master of Science (MSc), Arts, Entertainment, and Media Management, Master of Science (MSc), Arts, Entertainment, and Media Management at Audencia Nantes Ecole de Management
Prepa ECS, Prepa ECS at Lycee Ozenne
Baccalaureat, Scientifique (Sciences) with advanced maths, Baccalaureat, Scientifique (Sciences) with advanced maths at Lycée Rascol
Part time course, Data Science, Part time course, Data Science at General Assembly
French, Spanish, Russian