Summary
Sage Smith is a data-driven communications and CRM professional with 8 years of experience translating analytics into audience-moving strategy across corporate, agency, and competition settings. Currently focused on Customer Relationship Management and direct marketing at L'OCCITANE Group, Sage blends hands-on analytics tooling and workflow optimization with a keen interest in how AI—especially Generative Engine Optimization—reshapes storytelling, search, and earned media. Past roles at Fidelity, D50 Media, and an Effie-semifinal campaign demonstrate a knack for turning newsletter and campaign metrics into actionable creative and media plans. A former student leader who built partnerships with IBM and a former White House press secretary, Sage also publishes creative work (children’s books) and codes in Python for business intelligence—an uncommon mix of PR instinct, data fluency, and product-minded curiosity. Based in Fairfield, CT, they thrive at the intersection of communications, machine learning, and user psychology to improve brand visibility.
8 years of coding experience
Bachelor's degree Communications PR and Advertising, Bachelor's degree Communications PR and Advertising at Sacred Heart University