Summary
Sai Yao is a UX Lead with eight years of experience designing and delivering customer-centric digital products across enterprise and public-sector contexts. Skilled in blending qualitative and quantitative research, Sai has analyzed up to 10,000 feedback entries biweekly to inform product decisions that improved payment success rates and boosted engagement metrics. At Shell Energy they led rapid prototyping and cross-functional teams to deliver UX improvements for 4.5 million customers, and at AHDB they managed large-scale responsive design for a 40,000-page site while mentoring junior designers. Sai holds a Master’s in Interaction Design from Loughborough and brings hands-on visual and interaction design roots from earlier creative roles, giving them both strategic and craft-level fluency. Known jokingly on GitHub as a "Ctrl+C, Ctrl+V engineer," Sai pairs pragmatic efficiency with rigorous user research to turn messy data into clear product outcomes. Now based in Coventry, they are focused on shaping impactful, measurable experiences in enterprise settings.
8 years of coding experience
Master’s Degree, Interaction Design, Master’s Degree, Interaction Design at Loughborough University
Bachelor’s Degree, Multi-media Design, Bachelor’s Degree, Multi-media Design at Shandong University of Arts & Design
Exchange student, Multimedia design/photography, Exchange student, Multimedia design/photography at The University of Queensland
English, Chinese