Summary
Sal Giani is a seasoned digital engagement and marketing leader with over two decades building brands, teams, and customer-focused strategies across corporate and agency environments. Currently serving as Digital Engagement Administrator at America First Credit Union and founder of Redpoint Media, he blends hands-on design and full-stack web development skills with MBA-trained business acumen to drive measurable growth. His background spans senior roles at Code (Brady), Apple, and Monnit where he led creative, UX, and demand-generation teams to improve engagement, conversion, and operational performance. A longtime educator and consultant, Sal frequently translates complex business needs into practical training, workflows, and user-centered solutions. He pairs data-informed optimization (A/B testing, analytics) with creative direction, and has a coding certificate in full-stack development that underpins his ability to ship technical solutions himself. Based in Utah, he quietly combines entrepreneurial grit with corporate-scale leadership to help organizations turn marketing uncertainty into repeatable results.
8 years of coding experience
16 years of employment as a software developer
The University of Utah
BS Recreation & Leisure Management, BS Recreation & Leisure Management at University of Nevada-Las Vegas
High School Business Administration Management and Entrepreneurship, High School Business Administration Management and Entrepreneurship at Warwick Valley High School
MBA Business, MBA Business at Ball State University
Associate's degree General Studies, Associate's degree General Studies at Weber State University
English, Spanish