Summary
Salma El-ruby is a co-founder and business informatics professional with 13 years of cross-functional experience spanning startup leadership, sales, marketing, and analytics across Egypt. She co-founded Funfetti.eg while concurrently driving sales at Red Rock International, demonstrating an ability to balance entrepreneurial product-building with revenue-focused roles. Earlier roles at Henkel and children-focused organizations honed her skills in business intelligence, market development, and quality-driven marketing programs. Trained at The German University in Cairo in Business Informatics, she combines technical literacy with commercial insight to add measurable value to customers and stakeholders. Notably, she brings a blend of corporate analytic rigor and grassroots startup creativity—often translating data-driven marketing insights into tangible growth tactics. Based in Egypt, she focuses on projects that improve people’s lives through practical, market-ready solutions.
13 years of coding experience
Very good, Business Informatics, Very good, Business Informatics at The German University in Cairo
International General Certificate of Secondary Education, 104%, International General Certificate of Secondary Education, 104% at Modern Educational School