Salma Selim
Brand Development Consultant (Remote) at Choco Zuma
Cairo, Cairo, Egypt
Summary
👤
Senior🎓
Top SchoolSalma Selim is a brand and operations leader with 14 years of cross‑industry experience and 4+ years focused on scaling F&B concepts across Egypt and Turkey. She has a track record of turning single-location cafés into multi-branch franchises by building SOPs, franchise kits, and site rollout playbooks while redesigning workflows to cut inefficiencies. Equally comfortable leading creative rebrands and hands‑on operations, Salma has driven product development, launched new menu lines, and lifted engagement through visual strategy and influencer partnerships. She’s known for pragmatic turnaround work—stabilizing supply chains and service culture in underperforming outlets—and for embedding culturally rooted brand stories into scalable infrastructure. Based in Cairo, she combines entrepreneurial instincts (founding an early education center) with corporate discipline to deliver measurable revenue and operational improvements.
14 years of coding experience
7 years of employment as a software developer
Bachelor's degree, Business Administration and Management, General, Bachelor's degree, Business Administration and Management, General at Alexandria University
Github Skills (137)
sentry10
python10
django-framework10
bitbake10
muon10
refactor10
automation10
highlighting10
home-assistant10
cubing10
dmg10
checkout10
django10
mqtt10
snap10
Programming languages (7)
Github contributions (5)
chocobn69/shiba
Feb 2017 - Jul 2021
Python API for PriceMinister WebServices
Contributions:1 release, 4 PRs, 5 pushes in 4 years 5 months
apipythonflaskpython3webservices
ShibaAPI/shiba
Feb 2016 - Jul 2021
Python API for PriceMinister WebServices
Contributions:2 releases, 20 commits, 4 PRs in 5 years 6 months
apipythonflaskpython3webservices
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