Salsabila Nadhifah is a Senior Strategic Planner with 11 years’ experience crafting brand strategies, digital campaigns, and consumer research for major FMCG clients across Indonesia. She has progressed through roles at M&C Saatchi, Publicis Groupe, VML and Cheil, merging creative briefs with data-driven insights to keep brand communication relevant to target markets. Comfortable leading cross-functional digital teams, she pairs creative writing with hands-on social media strategy and performance analysis. Her background in electrical and electronics engineering gives her a methodical, analytical approach to marketing problems that complements her creative instincts. Notably, she has experience teaching marketing and consumer psychology, signaling a strength in translating theory into actionable strategy.
11 years of coding experience
Bachelor of Engineering - BE, Electrical and Electronics Engineering, Bachelor of Engineering - BE, Electrical and Electronics Engineering at Institut Teknologi Bandung
High School, Natural Sciences, High School, Natural Sciences at SMA Negeri 8 Jakarta
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