Salvador Reynoso is a UX leader with 11 years of experience designing and scaling user-centered products across fintech, travel and e-commerce in Latin America. He has built and matured multidisciplinary design teams and systems—leading UX for regional markets at Prex and previously directing UX at Ualá, YoCripto and Almundo—while embedding Lean, Design Thinking and agile practices into product delivery. He combines hands-on prototyping and usability testing with strategic alignment to business goals, delivering measurable improvements in engagement and consistency via design systems and gamification. A seasoned educator as well, he has taught UX, accessibility and research courses, which informs his emphasis on team training and process professionalization. Notably, his background spans both early web development and enterprise UX leadership, giving him a rare blend of technical craft and organizational impact.
11 years of coding experience
4 years of employment as a software developer
Especialista en diseño de interacción Experiencia de usuario, Especialista en diseño de interacción Experiencia de usuario at Universidad Tecnológica Nacional
Licenciado Ciencias de la comunicación, Licenciado Ciencias de la comunicación at University of Buenos Aires
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