Sam Barker is an experienced social media leader with 8 years driving digital strategy and audience growth for motorsport brands, now leading Social Media at Formula 1. He progressed through roles from Digital Manager at Supercars to Senior Social Media Manager and now Social Media Lead, combining hands-on campaign execution with cross-functional operations in high-profile, live-event environments. Based in London, he brings a blend of commercial business training and creative digital instincts, plus a background in web and game development with a JavaScript focus that informs data-driven content innovation. Known for scaling engagement during fast-paced event cycles, he pairs technical curiosity with a proven record of building teams and processes under pressure.
8 years of coding experience
13 years of employment as a software developer
Higher School Certificate, Business Studies, Design and Technology, Geography, English, Maths, Higher School Certificate, Business Studies, Design and Technology, Geography, English, Maths at Whitebridge High School
Bachelor of Business/Bachelor of Commerce, Business and Commerce, Bachelor of Business/Bachelor of Commerce, Business and Commerce at University of Newcastle
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