Sam Broadhead is a New Zealand software engineer and co-founder with eight years of experience building SaaS and AI-driven products from Auckland. As Co-Founder of Sence, he’s focused on conversational intelligence that helps brands extract actionable insights, drawing on hands-on engineering experience across full-stack systems. Prior to Sence he progressed through roles at Auror and Unleashed Software, shipping production features as a senior engineer and gaining practical experience in cloud, .NET Core, React and conversational AI from earlier internships. His background combines product-facing engineering with startup execution—comfortable moving between prototyping conversational interfaces and scaling backend services. Sam’s trajectory shows a pattern of rapid technical growth and ownership, having moved from intern roles to leadership and founder responsibilities within a few years. He also maintains an active engineering presence on GitHub under sam-Auror, signaling ongoing engagement with code and collaboration.
8 years of coding experience
5 years of employment as a software developer
Saint Kentigern
Bachelor of Engineering (Hons) Software Engineering, Bachelor of Engineering (Hons) Software Engineering at University of Auckland
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