Sam Croft is a seasoned creative technologist and Head of Technology & R&D with roughly two decades of industry experience delivering interactive design, AR/VR, AI-driven platforms and full-stack systems. A co-founder of a world record–breaking interactive studio, he blends hands-on engineering with product-focused R&D—recently building an AI graphics platform and spatial design solutions for automotive studios. His career spans leadership roles from in-house innovation at Kenyon Weston to freelance and director-level ventures, shipping large-scale public-facing projects such as crowd-based games, chatbot-driven stunts and gamified academic platforms used by thousands. Sam is as comfortable architecting custom middleware and automated pipelines as he is prototyping immersive brand experiences, and he pairs technical breadth with a persistent appetite for new challenges and experimentation.
15 years of coding experience
17 years of employment as a software developer
BA Hons, Multimedia Design, BA Hons, Multimedia Design at The University of Huddersfield
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Sam Croft - Head Of Technology And R&D at The SUPERULTRARARE®