Summary
Sam Hankins is a designer-turned-strategist and co-founder with a decade of experience shaping product, editorial, and workflow systems for media and mission-driven organizations. At Alternate Hour he helps founders simplify messy operations, translate practical AI into usable tools, and craft authentic founder stories and content. Previously he led product design for Coral at Mozilla and Vox Media, building moderation systems, internationalized design systems used by 120+ newsrooms, and publishing tools that measurably increased loyal user engagement. His independent practice builds production software for complex, compliance-driven domains like workforce management and wage verification—projects where design decisions have legal and human consequences. He blends hands-on product and front-end engineering (often shipping with AI coding partners) with deep community research and a human-centered approach to AI moderation. Based in New York, Sam also brings unexpected storytelling chops—writing, producing, and acting in a semi-autobiographical short film—into how he surfaces real people behind products.
10 years of coding experience
12 years of employment as a software developer
BA in Journalism and Mass Communications, Advertising & Visual Communications sequences, BA in Journalism and Mass Communications, Advertising & Visual Communications sequences at Creighton University
Art Direction, Art Direction at Chicago Portfolio School
JD, JD at Gonzaga University School of Law
User Experience Design Apprenticeship, User Experience Design Apprenticeship at Bloc