Sam Irvine
Principal Consultant at GAIN
Reading, England, United Kingdom
Summary
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RockstarSam Irvine is a Principal Consultant specialising in conversion rate optimisation with nine years’ experience helping B2C brands—from e-commerce and SaaS to financial advice and restaurant delivery—turn behavioural insights into measurable growth. Based in Reading, he leads cross-functional pods and has managed end-to-end experimentation programmes, advising C-suite stakeholders and line-managing teams to align testing strategy with commercial goals. Skilled in A/B and multivariate testing, Google Analytics, personalisation and CRO strategy, he combines rigorous data analysis with pragmatic test design to influence the full customer journey. Before consulting he served as a Metropolitan Police officer and Major Crime investigator, a background that honed his investigative instincts and disciplined approach to complex problems. He also contributes to open-source security tooling, improving Kubernetes security training scenarios and DevOps infrastructure, reflecting an unusual blend of behavioural optimisation and practical security engineering. Colleagues know him for turning audit-level website analysis into high-impact experiments that scale across organisations.
9 years of coding experience
2 years of employment as a software developer
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (11)
terraformer10
kubernetes10
bash10
docker10
dockers10
terraform10
kubernetes-pods10
security10
cicd9
yaml9
sql8
Programming languages (6)
Github contributions (5)
controlplaneio/simulator
Aug 2019 - Oct 2020
Kubernetes Security Training Platform - focusing on security mitigation
Role in this project:
DevOps Engineer & Security Engineer
DevOps Engineer & Security EngineerContributions:3 releases, 7 reviews, 216 commits in 1 year 2 months
Contributions summary:Sam primarily focused on improving the Kubernetes security training platform, implementing new security scenarios and features to simulate attacks and defenses. Key contributions include creating scenarios for network attacks and policy enforcement. They also worked on infrastructure improvements such as modifying Terraform configurations, updating scripts, and fixing deployment issues.
focusingsecuritytrainingsecurity-trainingkubernetes
s-irvine/Selenium
Nov 2016 - Nov 2016
Contributions:306 pushes, 1 branch in 4 days
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