Sam L
Sr. Demand Generation Manager
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolSam L is a data-driven Sr. Demand Generation Manager with a decade of experience building scalable pipeline and ABM programs across B2B SaaS and tech startups from San Francisco. He has repeatedly driven measurable results—tripling MQLs, expanding pipeline by 120%, and cutting cost per lead by 30%—by blending multi-channel paid media, SEO, personalized content journeys, and rigorous A/B testing. Comfortable with full martech stacks (Salesforce, Marketo, HubSpot, 6sense) and analytics (SQL, PowerBI, Tableau), he translates behavioral and intent data into optimized lead scoring and high-converting buyer journeys. Sam pairs hands-on campaign execution with tight sales alignment and weekly operational rhythms to improve handoffs and conversion velocity. Uncommonly for a demand gen leader, he’s also contributed code to open-source Unity tooling, showing a practical engineering bent that helps him bridge marketing, product, and technical teams. He holds an MBA and a global academic background, which informs his strategic, measurement-first approach to growth.
10 years of coding experience
8 years of employment as a software developer
Bachelor's degree International Trade and Economics, Bachelor's degree International Trade and Economics at Fudan UniversityPhilosophy, Philosophy at University of GenevaMaster of Business Administration (MBA), Master of Business Administration (MBA) at Azusa Pacific University
English, Chinese, Chinese
Github Skills (7)
script10
csharp10
editor10
scripting10
editorjs10
dotnet-core10
unity3d10
Programming languages (4)
Github contributions (5)
Unity-Technologies/AssetGraph
Dec 2016 - Dec 2016
Visual Workflow Automation Tool for Unity.
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:5 commits in 1 day
Contributions summary:Sam primarily contributed to the Unity asset graph tool, focusing on editor-related features and code maintenance. They updated obsolete APIs within the Unity environment, specifically related to TextureImporter and build target settings. The commits demonstrate a focus on refactoring and adapting the codebase to newer Unity versions, including removing outdated components and adjusting build configurations.
workflowtoolkitunityautomationworkflow-automation
samnarain/language-unityscript
Jun 2016 - Jun 2016
Contributions:56 commits, 1 comment in 2 days
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