Sam Logan is a founder and product-focused technologist with over a decade building end-to-end digital experiences from brochure sites to complex native apps and global ecommerce. Based in Sydney, he leads Woolly Mammoth and Brainbox Games, blending hands-on UI design, software development and business strategy to shepherd projects from scoping through delivery. He began launching businesses at 18 after leaving university to pursue UI design, and has since overseen hundreds of projects while scaling teams and setting UX and engineering standards. Comfortable switching between designing interfaces and writing production code, Sam is known for applying cutting-edge technology pragmatically to create high-performance, user-first products. An atypical founder, he combines creative direction with technical leadership—often driving R&D and product strategy himself.
11 years of coding experience
11 years of employment as a software developer
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES at De Montfort University
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