Sam Lolla is a founder and product design leader with 12 years of experience helping startups and Series A companies turn complex, information-dense ideas into simple, beautiful products. He specializes in zero-to-one UX and product strategy at the intersection of product management, design, and engineering, and runs Directed Studio—his high-touch consultancy—and Shuffleboard, a real-time feedback tool for remote discussions. Sam has a track record of scaling design teams and aligning design work with executive and board-level strategy from roles at FarmLogs and as a CPO/co‑founder at Precipitation Inc. He teaches and mentors designers, having built studio-style curricula and served as a design leadership mentor for First Round Fast Track. Based in New York with a background in HCI from Penn State and recent engagement with Y Combinator, he thrives on learning-by-doing and bringing clarity to technically complex products. An uncommon strength is his blend of hands-on front-end design craft with strategic coaching for founders and product teams.
12 years of coding experience
11 years of employment as a software developer
Y Combinator
Bachelors of Philosophy Human-Computer Interaction, Bachelors of Philosophy Human-Computer Interaction at Penn State University
Web app boilerplate for beginners based on Firebase and React 🔥
Contributions:217 commits, 10 PRs, 155 pushes in 2 years 11 months
reactboilerplatefull-stackfirebasefor-beginners
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