Sam Luangkhot is a community and influencer leader turned CEO with a decade of experience building vibrant player ecosystems and marketing campaigns across gaming and virtual worlds. They’ve led cross-functional launches and charity-driven campaigns at VRChat and ZeniMax, orchestrated creator-driven content that amassed tens of millions of impressions, and now helm Blaze VTuber Agency. A practiced artist and creative director trained at Smith College, Sam blends hands-on design (Photoshop, Premiere, InDesign) with agile operations and tooling like Jira, Perforce, and GitHub to ship polished community programs and in-game events. Known for running monthly community jams and coordinating influencer partnerships, they pair data-informed social listening with a creator-first approach to grow engagement and revenue. An early game dev and camp instructor, Sam also brings proven mentorship and production chops from indie projects to large-scale live ops.
10 years of coding experience
8 years of employment as a software developer
Bachelor’s Degree Fine and Studio Arts, Bachelor’s Degree Fine and Studio Arts at Smith College
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Sam Luangkhot - Chief Executive Officer at VRChat Inc.