Sam Perkins is a seasoned retail and product leader turned CEO, currently heading Loaf, the UK's leading premium omni-channel furniture and homewares brand. With two decades of commercial and executive experience across Tesco, The Very Group and In The Style, he blends deep category, merchandising and digital product expertise with board-level leadership. He has a track record of leading large transformation programmes and teams (including 250-person product teams) to drive omni-channel growth and customer-focused product strategy. Based in Birmingham, Sam also engages with tech and open-source ecosystems—contributing front-end work to notable projects like the Loot Project website—reflecting a hands-on curiosity for digital experience and UI detail. His background in history and early career in sales and FMCG give him a rare mix of commercial instinct, storytelling and operational rigour.
4 years of coding experience
5 years of employment as a software developer
Bachelor's Degree BA History (Hons), Bachelor's Degree BA History (Hons) at University of Leeds
Contributions:1 review, 81 commits, 18 PRs in 7 months
Contributions summary:Sam's commits primarily involve modifications to the `pages/index.tsx` file, indicating a focus on front-end development. These changes encompass the addition of new UI components, restructuring of the page layout, and the incorporation of dynamic data display using the `whatToGet` array. Moreover, the user has implemented stylistic changes, including CSS modifications and the integration of Tailwind CSS, to improve the website's visual appearance and responsiveness. They have also incorporated new images to enhance the user interface.
Contributions:79 releases, 31 reviews, 319 PRs in 1 year 3 months
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