Sam Riley
VP Of Software Engineering at LoveCrafts
Cold Ash, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolSam Riley is a seasoned software engineering leader with 12+ years of experience, currently serving as VP of Software Engineering at LoveCrafts after a decade leading front-end teams there. He specializes in front-end technologies—HTML, CSS, JavaScript—with deep expertise in internationalization, accessibility, performance and SEO, and a practical backend skillset that lets him take products from concept to deployment. Sam has improved global ecommerce platforms as a full‑stack contributor to notable projects like Vue Storefront, enhancing i18n, cart workflows and currency/country handling. Former senior roles at Amazon, Betfair and Yahoo! reflect his ability to scale engineering practices in large environments, while his Open University degree underpins a pragmatic, systems-minded approach. Colleagues rely on him for turning UX and localisation complexity into performant, accessible user experiences.
12 years of coding experience
18 years of employment as a software developer
BSc (hons) Information Technology & Computing, BSc (hons) Information Technology & Computing at The Open University
Github Skills (16)
graphql10
typescript10
localization10
typescripts10
api10
vue10
apidoc10
wpgraphql10
wordpress-graphql10
typescript-types10
ecommerce10
commercetools10
javascript9
nuxt9
shopify8
Programming languages (7)
Github contributions (5)
vuestorefront/vue-storefront
Jun 2020 - Sep 2021
Alokai is a Frontend as a Service solution that simplifies composable commerce. It connects all the technologies needed to build and deploy fast & scalable ecommerce frontends. It guides merchants to deliver exceptional customer experiences quickly and easily.
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:3 reviews, 9 commits, 9 PRs in 1 year 3 months
Contributions summary:Sam primarily focused on enhancing the internationalization and localization features of the e-commerce platform. Their commits involve modifying API client code to handle language preferences, specifically by switching to `acceptLanguage` for fetching localized fields. They implemented cart functionalities and performed several updates and bug fixes within the Commercetools API client, improving the platform's overall functionality. Additionally, the user introduced features like searching by order number and ensured proper currency/country handling.
cmsstripeecommerceshopwarenuxt
lovecrafts/vue-storefront
May 2020 - Oct 2021
Vue Storefront - PWA for eCommerce. 100% offline, platform agnostic, headless, Magento 2 supported. Always Open Source, MIT license. Join us as contributor (contributors@vuestorefront.io). Check out our new blog: https://blog.vuestorefront.io/
Contributions:1 PR, 37 pushes, 9 branches in 1 year 4 months
stripeecommerceagnosticshopwarenuxt
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