Summary
Samantha Cruz is a Senior Consultant and product design leader with 11 years of experience building design systems and user-centered products for B2B and B2C clients across logistics, banking, e-commerce, and live-streaming platforms. She has led design and front-end efforts at companies used by millions—shaping core products like XSplit Broadcaster and VCam, and architecting reusable systems at Deloitte to ensure consistency and scalability across enterprise teams. Skilled in both UX strategy and hands-on implementation (HTML/CSS/JS and frontend web development), she bridges creative direction, stakeholder management, and developer coaching. Samantha’s background in math and computer science informs a pragmatic, data-aware approach to research and usability testing, while her track record of mentoring designers and enforcing styleguides demonstrates a knack for turning messy product ecosystems into maintainable, cohesive experiences.
11 years of coding experience
8 years of employment as a software developer
Diploma in Multimedia Arts, Intermedia/Multimedia, Diploma in Multimedia Arts, Intermedia/Multimedia at STI College Caloocan
Bachelor of Science (BS), Mathematics and Computer Science, Bachelor of Science (BS), Mathematics and Computer Science at Universidad de Manila