Summary
Samantha Yeargin is a senior full-stack software engineer with 12 years of experience who blends hands-on development with a strong foundation in marketing communications, email campaigns, social media management, and web analytics. Currently at Hatch and previously at RollWorks/NextRoll and CM Group, she has built reliable web systems for both enterprise and startup contexts while running her own marketing and creative firm since 2014. Her rare combination of technical depth and marketing fluency helps translate product requirements into measurable user and business outcomes. Based in Nashville, she pairs an MBA and a BS in Communications with practical apprenticeship roots from Nashville Software School, reflecting both formal strategy training and coder-level craft. Colleagues rely on her to bridge engineering and growth teams, turning analytics insights into prioritized product work. She often surfaces non-obvious opportunities by applying marketing analytics rigor to engineering decisions, improving both acquisition and retention metrics.
11 years of coding experience
11 years of employment as a software developer
Bachelor of Science, Communications (News-Editorial), Bachelor of Science, Communications (News-Editorial) at University of Tennessee at Martin