Summary
Samara Strauss is a product leader with 15+ years blending civic tech, UX, and client-facing SaaS experience, currently leading Login & Identity for VA.gov—a platform handling 3.5M monthly users and 13M authentications. She specializes in steering cross-organizational initiatives through complex stakeholder landscapes, turning human-centered research into strategic, scalable product direction. Her background as a UX designer and time at the United States Digital Service give her a rare combination of user empathy and systems-thinking for large government services. Known for building consensus on hard problems, she excels at making authentication and authenticated experiences both secure and usable at scale. Based in the Washington DC–Baltimore area, she brings a psychology degree and a curiosity for translating behavioral insights into measurable product outcomes.
8 years of coding experience
4 years of employment as a software developer
Bachelor of Arts, Psychology, Bachelor of Arts, Psychology at Trinity College