Sami Hamid is a producer and co-founder who blends storytelling, XR technology, and cultural heritage to design award-winning audience experiences across the UK and Europe. With 15+ years of project leadership spanning the Shanghai World Expo, London 2012, and founding Glitch Studios, he moves fluid concepts into operational reality while maintaining strong stakeholder and team management. His background directing a pioneering VR lab and evangelising XR gives him rare hands-on insight into immersive R&D, incubation and community-building. Skilled in marketing communications and CRM, he pairs audience strategy with technical innovation to deepen engagement and retention. Sami’s knack for structuring large-scale live operations (training 500+ staff and managing thousands of VIP guests) informs a disciplined approach to experiential design. Based in London, he combines public-sector, corporate and creative practice to push the boundaries of museum and heritage engagement.
5 years of coding experience
7 years of employment as a software developer
Master of Science (MSc), International Management, Distinction, Master of Science (MSc), International Management, Distinction at School of Oriental and African Studies, U. of London
BA (Honours), Digital Communication and Media/Multimedia, BA (Honours), Digital Communication and Media/Multimedia at Royal Holloway, University of London
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Sami Hamid - Producer & Co-Founder at Glitch Studios AS