Summary
Sammi Y is a business development professional with 10 years of cross-functional experience at the intersection of cloud, fintech, AI/ML and product innovation. Having driven cloud transformation and cost-optimization programs at AWS and accelerated merchant retention and onboarding at Sezzle, Sammi blends technical fluency with commercial impact to translate complex solutions for non-technical stakeholders. They’ve repeatedly applied data-driven analysis—from RBC voice analytics to product A/B tests at Fika—to increase retention, onboarding and monetization metrics. An entrepreneurial builder, Sammi developed a Tinder-style housing app for students and scaled user funnels through rapid experimentation and automation. Comfortable navigating partner ecosystems (AWS, Snowflake) and sales-led environments, they excel at turning technical capabilities into go-to-market stories. Based in British Columbia with international experience in South Korea and Yonsei exchange, Sammi is focused on fintech, entertainment tech and social platforms where product, data and sales converge.
10 years of coding experience
1 year of employment as a software developer
Bachelor of Management and Organizational Sciences Honors Specialization in Consumer Behaviour , Bachelor of Management and Organizational Sciences Honors Specialization in Consumer Behaviour at Western University
Bachelor of Business Administration - BBA (Exchange Student) Business Administration and Management General, Bachelor of Business Administration - BBA (Exchange Student) Business Administration and Management General at Yonsei University
Specialist High Skills Major (SHSM) in Business , Specialist High Skills Major (SHSM) in Business at Markville Secondary School
Chinese, English, Korean