Samruddhi Somani
Manager, Vrbo Search Engine Marketing Automation
Austin, Texas Metropolitan Area United States
Summary
👤
Senior🎓
Top SchoolSamruddhi Somani is a data-driven marketing manager with 10+ years of experience building automated search engine marketing systems and analytics at scale. At Expedia Group she designed algorithms that surfaced new travel destinations and drove a 5% lift in clicks and conversions, while managing global bidding for portfolios averaging $1M daily spend. She combines strong hands-on skills in Python, SQL, JavaScript, Tableau and experimentation design with a background in large-scale data engineering and statistical modeling from roles across fintech, healthcare, and analytics startups. A mentor and cross-functional communicator, she translates complex models into operational dashboards and actionable strategies for stakeholders. Academically grounded with an MS in Business Analytics from McCombs and a dual BA with top grades, she pairs rigorous quantitative training with practical automation chops that have repeatedly reduced cost and improved efficiency.
10 years of coding experience
4 years of employment as a software developer
Master of Science, Business Analytics, 3.88, Master of Science, Business Analytics, 3.88 at Texas McCombs School of BusinessBachelor's Degree, Economics and Political Science, 4.00, Bachelor's Degree, Economics and Political Science, 4.00 at University of South Carolina-Columbia
French, Spanish, Hindi, English
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (52)
console10
windows10
linux10
android10
command-line10
shell10
r9
parallel9
subcommands9
gradient9
classification9
bash9
data-mining9
kaggle9
lightgbm9
Programming languages (10)
Github contributions (5)
samruddhisomani/Showcase
Oct 2015 - Oct 2018
A survey of my previous exploits and adventures
Contributions:8 PRs, 83 pushes, 9 branches in 3 years
previoussurveyexploitsadventures
samruddhisomani/mega-gitignore
Oct 2019 - Oct 2020
Contributions:13 commits, 12 PRs, 13 pushes in 11 months
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