Samuel Adu is a seasoned software leader with over 20 years in digital marketing and 14 years of hands-on engineering experience, currently serving as Head of Software Engineering at Nodals AI and CTO at VIA Academy. He has led engineering teams at Yahoo and Verizon Media, restoring and modernizing legacy systems while building scalable web platforms and data-driven products. Equally comfortable in front-end and back-end work, he contributes to open-source projects like Prebid.js and a Python Google Places wrapper, reflecting a practical focus on API design and ad-tech integrations. Samuel blends fast, decisive delivery with deliberate technical stewardship, prioritizing team growth and collaboration to turn complex requirements into reliable production systems. Based in Stony Stratford, he pairs an engineering foundation from Brunel University with a knack for extracting actionable insights from metrics to guide product and architecture decisions.
14 years of coding experience
22 years of employment as a software developer
Saint Francis Xaiver College
Bachelor of Engineering (BEng) Electrical & Electronic Engineering, Bachelor of Engineering (BEng) Electrical & Electronic Engineering at Brunel University of London
Simple wrapper around the new 'experimental' Google Places API
Role in this project:
Back-end Developer
Contributions:3 releases, 54 commits, 39 PRs in 8 years 11 months
Contributions summary:Samuel primarily contributed to the core functionality of the Python-based Google Places API wrapper. Their work included setting up the module structure, documenting the installation process, and making explicit changes to how detailed data is fetched. Further, the user refactored the code, fixed typos and added comprehensive documentation, demonstrating a focus on usability and API design.
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Front-end Developer
Contributions:15 reviews, 18 commits, 29 PRs in 3 years 4 months
Contributions summary:Samuel primarily focused on enhancing the AOL Bid Adapter within the Prebid.js project, a header bidding solution. Their work involved refactoring the AOL adapter, ensuring HTTPS requests, and modifying the endpoint logic based on server configuration options. Furthermore, the user added support for Verizon Media User ID (VMUID) and the Yahoo ConnectID, integrating these features into the AOL adapter to pass user identifiers to SSP endpoints. Additionally, they addressed code quality by updating documentation and refactoring existing components.
headerprebidjavascriptconfusingbidding
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Samuel Adu - Head Of Software Engineering at Nodals AI