Samuel East is a media software engineer with over a decade of hands-on experience and 15 years of domain expertise building scalable streaming solutions for major platforms including NBC PeacockTV, Sky, NowTV and Vodafone. He specializes in end-to-end media systems—AWS media services, DRM (Widevine/PlayReady/FairPlay), HLS/DASH workflows, and playback optimizations—routinely improving metrics like video start time and rebuffering on constrained devices. Comfortable across full-stack JS/TypeScript, Electron and cloud automation, he has built production encoding tools, live workflows and studio-approved DRM integrations while founding a media-focused startup that distributed millions of player instances monthly. Samuel thrives in fast-paced, cross-disciplinary teams and often bridges engineering, product and operations to streamline delivery and KPIs. Based in Barry, Wales, he combines entrepreneurial grit with deep streaming craft and a knack for squeezing performance from legacy hardware.
10 years of coding experience
16 years of employment as a software developer
Bachelor's degree, Interactive Digital Media, Bachelor's degree, Interactive Digital Media at Swansea University / Prifysgol Abertawe
9 GCSEs (A–C) including English, Maths, Sciences, 9 GCSEs (A–C) including English, Maths, Sciences at John Colet School
Bachelor of Arts, Digital Communication and Media/Multimedia, Bachelor of Arts, Digital Communication and Media/Multimedia at Swansea Metropolitan University
Higher National Diploma, Music Technology, Higher National Diploma, Music Technology at Swansea
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