Samuel Franssens is a data strategist and leader with 11 years of experience, currently shaping data strategy at Sopra Steria after leading the Data Strategy Competence Center within the Tobania group. He blends rigorous academic training—a PhD in Consumer Behavior plus master's degrees in Statistics and Psychology—with hands-on data science and optimization work using Python, R, SQL and AWS to deliver pragmatic business impact across pricing, segmentation and predictive recovery projects. As an adjunct professor and former postdoc at KU Leuven and Rennes School of Business, he routinely translates academic insights on consumer behavior and sustainable consumption into commercial analytics and go-to-market playbooks. Known for growing teams and capability-building, he combines recruitment, sales enablement and talent development with technical delivery—an unusual mix that helps organizations operationalize advanced analytics.
11 years of coding experience
5 years of employment as a software developer
Doctor of Philosophy - PhD Consumer Behavior, Doctor of Philosophy - PhD Consumer Behavior at KU Leuven
Postgraduate Degree AI Business Architect, Postgraduate Degree AI Business Architect at Hogeschool PXL
Contributions:47 pushes, 1 branch in 4 years 11 months
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