Samuel Martins is an executive manager blending a technology foundation with a postgraduate background in management and finance, bringing nine years of hands-on experience across strategy, product, planning, and growth. Currently at PicPay he leads Earned Wage Access and Flexible Benefits, owning strategy, operations, and P&L while driving innovation and partner ecosystems. His career spans financial institutions, startups, retail and consulting, with notable experience in M&A, turnarounds and launching go-to-market products at Localiza. Samuel pairs analytical rigor from an Information Systems degree with practical commercial instincts from working cross-functionally to scale profitable units. He is equally comfortable modeling financial feasibility as he is leading product teams, and outside work channels his energy into music, sports and outdoor adventures with family. Colleagues describe him as a strategist who turns complex operational challenges into sustainable, measurable value.
9 years of coding experience
6 years of employment as a software developer
Finance Programme, Finanças, Finance Programme, Finanças at Fundação Dom Cabral
The Pontifical Catholic University of Minas Gerais
Contributions:8 releases, 24 commits, 17 PRs in 2 years 11 months
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Samuel Martins - Executive Manager Of Strategy & Business