Samuel Medina
Senior Product Manager Growth Lead at Itaú Unibanco
Rio de Janeiro, Brazil
Summary
👤
Senior🎓
Top SchoolSamuel Medina is a Senior Product Manager and Growth Lead with eight years of experience driving activation, retention and lifecycle marketing at leading Brazilian fintechs and banks like Nubank and Itaú Unibanco. He combines a strong data-driven mindset with hands-on implementation of multichannel automation, A/B experimentation and governance to scale personalized journeys—achieving triple-digit lifts in push and email engagement and double-digit activation gains. Skilled at aligning technical squads, CRM and product teams, he focuses on operational excellence, anti-flooding rules and measurable OKRs while introducing new technologies such as generative AI for communication flows. Based in Rio de Janeiro, he brings a blend of behavioral design, product marketing and stakeholder influence that consistently turns experiments into sizable business impact.
8 years of coding experience
2 years of employment as a software developer
Marketing, Marketing at Universidade Veiga de AlmeidaDigital Product Leadership, Product Management, Digital Product Leadership, Product Management at TeraComportamento e Consumo sob uma perspectiva Antropológica, Comportamento e Consumo sob uma perspectiva Antropológica at CCE - PUC-RioBacharelado em Comunicação Social - Publicidade e Propaganda, Bacharelado em Comunicação Social - Publicidade e Propaganda at Instituto Infnet
Portuguese, English, Spanish
Stackoverflow
556reputation
77kreached
12answers
8questions
hyperlink
top-5%
Github Skills (37)
modals10
bootstrap9
widgets9
dynamic-forms9
typeahead9
daterangepicker9
popover9
sortable9
hyperlink9
datepicker9
react8
flatpickr8
tooltip8
collapse8
angular7
Programming languages (2)
Github contributions (5)
majorsaaam/codestage-time10
Mar 2019 - Mar 2019
Contributions:22 commits in 1 day
majorsaaam/bootstrapAccordion-array
Sep 2017 - Oct 2018
Contributions:1 push, 1 branch in 1 year
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