Samuel Schmitt is a results-driven Head of Sales & Marketing based in Basel with 14 years of experience combining engineering foundations and commercial leadership to drive digital transformation for marketing and sales. He founded thruuu, an SEO SaaS, while leading go-to-market and Adobe Experience Cloud initiatives at One Inside and VASS, demonstrating rare hands-on product-building alongside enterprise sales. His background as a solution architect and software engineer (J2EE/.NET) informs pragmatic technical sales strategies and successful implementations across CMS, analytics, and marketing automation stacks. Samuel bridges technical and commercial teams to turn complex requirements into measurable business outcomes, and his dual master’s in Computer Science and Sales & Marketing underpins a data-informed, customer-centric approach. An uncommon strength is his ability to bootstrap product features with SEO-first thinking while negotiating large enterprise partnerships.
14 years of coding experience
15 years of employment as a software developer
National Conservatory of Arts and Crafts
Master Computer Science, Master Computer Science at Université Louis Pasteur (Strasbourg I)
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Samuel Schmitt - Head Of Sales & Marketing at VASS