Sandra Uddbäck
VP Of Products at Normative.io
Stockholm, Sweden
Summary
👤
Senior🎓
Top SchoolSandra Uddbäck is a product executive with a decade of experience building and scaling product teams and operations across climate tech and mapping industries, currently serving as VP of Products at Normative.io in Stockholm. She has led product strategy and team growth at Normative and Mapillary, where she helped grow an imagery database from 20 million to 1 billion images and supported a successful acquisition by Facebook. Known for no-nonsense leadership that fosters curiosity and clarity, she combines a finance background (MSc, Lund University) with hands-on marketing and operational chops from early-stage roles at Tink and Mapillary. Sandra excels at turning complex data-driven problems—carbon accounting and large-scale image operations—into practical product roadmaps and empowered teams. An early non-technical hire who scaled into senior product leadership, she brings a rare mix of treasury-grade rigor and growth-oriented experimentation.
10 years of coding experience
12 years of employment as a software developer
Bachelor, Business Administration, Bachelor, Business Administration at Jönköping UniversityMaster, Finance, Master, Finance at Lund UniversityEvening Class, 10 weeks, Marknadskommunikation, Evening Class, 10 weeks, Marknadskommunikation at Berghs school of communication
EnglishProgramming languages (1)
Github contributions (2)
mapillary/mapillary_press
Oct 2015 - Jun 2017
Mapillary Press Kit and Resources
Contributions:6 commits, 6 pushes in 1 year 8 months
pressmapillary
mapillary/mapillary_issues
Aug 2015 - Jan 2018
Contributions:13 comments, 12 issues in 2 years 5 months
public-repositoryreportingmapillary
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